Independent Agency is a business that creates, processes, and promotes advertisements for clients.
An independent agency is opposed to an In-house agency and does not have any direct control from the client’s side. Sometimes agencies may be involved in promoting their clients’ branding strategies right up to the sales stage.
Various types of businesses and companies, as well as non-profit organizations and even other agencies, resort to the services of independent agencies. The range of services is also quite extensive, agencies are engaged in the creation of online advertising, augmented reality advertising, television advertising, radio advertising, as well as outdoor advertising, and mobile marketing.
Independent Agencies Have Several Significant Advantages
- Possibility to independently determine the pricing policy, without being tied to the parent company.
- The ability to independently choose a specialization, focusing on contextual advertising or exclusively design.
- The ability to provide a wide range of solutions, avoiding the banal increase in profits from the pressure of stakeholders.
Independent advertising agencies are a very lucrative business. Major companies such as WPP Group, Omnicom Group, or Publicis Groupe have billions of dollars in earnings and are among the most valuable companies in the world.
