A knowledge panel is an information box that appears on Google when a user searches for an entity (organization, things, people, or places) in Google’s knowledge graph. This information box gives users a quick idea of some information about the search that they made based on how Google understands the web contents available on that topic.
Knowledge panels are generated automatically by Google, and the information in them is gotten from several verified sources across the internet. In some cases, Google works with data partners to give authoritative data about specific topics such as music or movies and combines this data with other information from open web sources.
Why You Should Pay Attention to Knowledge Panels
Knowledge panels give you more visibility for search terms such as your name, business or brand name, etc. If Google shows information about you or your organization in a knowledge pane, it means you’re dominating search results.
A knowledge panel ensures that your brand or company stands out among others in a search result when people search for it specifically. This will help you get plenty of clicks, which is good for you. If people search for you or your brand name, it’s because they need specific information, and that’s exactly what Google is giving to them.
