“Link Bait” refers to the process of content creation targeted on attracting the backlinks. Typically, the link bait is used in the provocative type of content, including:
- controversial articles,
- specific data
- popular guides
- newsworthy pieces
The main goal of linkbait is to build backlinks by creating content that is specifically designed to grab people’s attention and attract more links from other sites.
Best practices of the successful link building strategies recommend the following:
- Visualize your content by adding specific analytics, infographics, and images to make it more catching.
- Make complete guides and informative resources, the main goal of which is to concentrate the most thorough and most complete resource page on the topic ever published.
- Create controversial content to raise the discussion
- Include valuable data, authoritative surveys, and case studies to cite the specific stats and uncover the new topic
- Use ego bait to attract the attention of various influencers
- Post the timely content, that is still hot at present and make people search for it
- Understand what people link to in order to find the types of linkbait that works better for your niche
- Add some emotions to make your content more likely to go viral: anxiety, anger, interest, awe, surprise, etc.
- Ensure in content’s (tool’s or software’s) utility, so people will be more likely to share it
