Link cloaking is a technique used to disguise an affiliate link URL given for an affiliate marketing program to cover up the affiliate’s identity and make the link appear shorter. This technique also protects the commissions to be earned from the affiliate work as it makes the affiliate’s identity-less visible. Also, it leads to higher clicks because the click has a more appealing visual appearance to the website visitors.
Benefits of Link Cloaking
- Link trust: Website visitors tend to click on links leading to something else on the same website than to an external website. Link cloaking gives the link the same appearance, so they trust it more and are likely to click on it.
- Link management: Cloaking can only be done using a link management plugin. These plugins have many benefits, and link management is a major one.
- Link tracking: Link cloaking also makes it easy to track the traffic that your affiliate link attracts.
