In affiliate marketing, loyalty affiliate is the process when the users are motivated to perform a certain action on the affiliate’s website and create a commission for him. The loyalty partners are often the websites, applications, or companies that can also stimulate potential consumers with the rewards of any action that can result in conversions in the future.
However, sales are not the only things the loyalty affiliate process implies. The actions can also cover the free trial options, signing up for a service, form-fills, and others. The rewards given in the loyalty affiliate can also vary, depending on the site’s marketing goals and campaign budget, and performance. For instance, the most common rewards include cashback, redeemable points, special offers, or gift cards. Some specific rewards usually refer to a specific store’s reward programs, school or college fund accounts, or even the offers to donate the reward toward charitable organizations.
There are different types of brands that can participate in loyalty affiliate programs, including:
- Non-promotional, or those that are not interested in providing a discount – they would like to offer real rewards like cashback on points.
- Motivated with geo-targeting – for the specific stores and platforms.
- Motivated with sales increasing – to boost the sales when the business is slower.
- Motivated with higher-order value for the recurrent purchases.
