Navigation stands for the interactions that allow users to browse different pieces of content within your site, platform or app. The site’s navigation is an important component that has a significant impact on the conversions, sales and bounce rates. In other words, good site navigation helps your visitors easily browse the site and find the exact thing they wanted within a few clicks.
Without building site navigation, it’s almost impossible to find out how to use the website and find the critical components of it: blog posts, product pages, email signup, contact information, pricing or any other important documents they need before they convert. Ideally, the site’s navigation structure should allow the site’s visitors to land on any of your pages within 3 clicks.
To call visitors for the interaction, you should also add the internal links to the other pages of your site and provide catching CTAs to inspire their curiosity and provide them with valuable offers.
Additionally, for enhancing the traffic, keep in mind the site’s design and technical performance, including page load time, form design, fonts, colors, images and graphs, contact info, titles and headlines and CTAs, etc. Consider creating a convenient navigation bar and footer section, make everything clear and simple, and optimize its availability for any device to get the most effective UX/UI.
