Off-page SEO stands for all the methods you and other people do away from the site to increase the page’s SERP rankings. This type of search engine optimization helps Google to estimate the real value of your site according to the opinions of the users: people usually cite, reference, and share the content they really like.
Thus, if your site provides relevant information, helpful products, or services, you will get a great benefit in search rankings as well.
The off-page SEO elements mostly include:
- Links. The quality of the links that refer to your site, the text, and the keywords presented there play an essential role in off-page SEO. Writing a guest blogging post for another site, running a link-building campaign, or giving some comments, with relevant referrals – that’s what off-page SEO stands for.
- Social. The social element stands for the site’s reputation in “visitors’ eyes”, which is another critical factor for search engines. It includes the number of likes, comments, and shares of your site’s content, as well as the links with the content that provides a certain value for users.
- Trust. The search engine also estimates the number of high-value links that come from the relevant sites only, that is why it’s critical to focus your off-page SEO strategy on trustworthy sources.
Additionally, to increase the site’s position in search engine rankings, it is also important to pay attention to the factors like the total time users spend on the site (no one wants to waste the time for the useless sites), social sharing, the content relevancy, and the content freshness.
