On-page SEO refers to activities on a website aimed at optimizing the content of a webpage. It includes the HTML source code and the written word on the page. The goal is to make the page very discoverable for search engines and make it easy for them to understand the page’s content. It also makes search engine crawlers pair it with search queries that are relevant to it.
Using an On-page SEO strategy helps organize the content of a page so that it is easy for search engine crawlers to decipher the content and place the page in the appropriate category.
Why Is On-page SEO important?
There are billions of websites on the internet, so search engine algorithms have to sort through a considerable amount to show the best content to users. On-page SEO helps search engines to connect the relevance of content to a search query or keyword. This allows the webpage to rank well for a relevant keyword and to appear in relevant search queries.
