A pre-roll ad is a video ad that automatically plays before the video a user intended to watch on an online video platform. These ads are usually 15, 30, or 60 seconds long. You’ve seen pre-roll ads on YouTube and Facebook.
A pre-roll can be set to be skippable or unskippable. Clicking on the ad will take the user to a landing page specified by the advertiser.
Cost per view (also known as CPV, cost per impression, or pay per impression) is a pricing model in digital advertising where advertisers pay for
A keyword link is a clickable link, the anchor text (the clickable text of a hyperlink) of which contains keywords. The keyword links are traditionally
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