Social media refers to websites and applications that enable users to create and share content or participate in social networking. Social media sites like Facebook, Twitter, Whatsapp, Instagram can also be used to market products from brands. The use of social media to promote sales or market products is called social media marketing. Most social media platforms provide users with opportunities to market their products and services. Facebook, for instance, has a section where people can advertise their products.
Companies can now directly engage and increase their customer base. In addition, these social media sites have data analytics tools that help them strategically target their audience and make marketing efforts and campaigns successful.
Social media sites allow marketers to develop strategies tailored to specific audiences that will benefit from their products. Here are few ways to utilize social media marketing:
- Strategy: You have to determine what you want to market and the right content that users will find engaging. Determining the goals of the campaign will help you strategize effectively.
- Planning and Publishing: Here, you determine what you will publish, be it videos, photos, or scripts
- Listening and Engagement: Monitoring the feedback from customers is an important aspect of marketing. At this stage, marketers monitor their customers’ comments on the post.
- Reporting: Knowing how well your post is doing would help determine the efficiency of the adopted strategy.
