Spiders are also known as crawlers. They visit web pages to collect information in order to create entries for a search engine index. Almost every popular web page has spiders which are a very great tool for digital marketing.
Generally, spiders are programmed to visit sites that are updated or recently submitted. They follow any link on the page and ensure they have read up every information in it. They also keep track of any link that has been visited to avoid reading them again.
The essence of digital marketing is for brand visibility so knowing how spiders work will be good for your site. For a search engine to find your page easily, it needs to be indexed. To get your page indexed all you need to do is link your content to an old post and the spiders will read up the new link and store it for indexation, which is crucial for brand visibility
How to Help the Search Engine Spiders
- Improve your site speed: Website spiders can see your site better and read your link if your site’s speed is improved. If your site begins to lag, it will affect the movement of the spiders on your page. When the spiders move slowly on your page, it means you get the little index that would affect your site visibility.
- Keep clicks to a minimum: Keep your site structure easy and accessible. No page on the site should be more than four clicks from the other. Anything more would make it difficult for the spiders to access and also prove difficult for users.
