In search engine optimization, certain words might be ignored in search queries or search results. These words are called stop words. They are mostly prepositions, conjunctions, pronouns, or articles. They are often used to write the correct sentence structure properly. These are words like, like the, in, or a.
Search engines use stop words to fasten crawling and indexing to save up storage space. Taking away stop words does not change the contextual meaning of the search query, but they can be added to the content of the site. Removing stop words from your content would make it unreadable. The users are the main focus of marketing. As such, content should be written with them in mind.
Stop words are useful to search engines in helping them understand the context of the search. Through stop words, these search engines can streamline their search to specific locations. Marketers do not need to ponder about stop words since they can be better utilized with more information.
Examples of stop words:
- about
- above
- actually
- after
- Again
- Been
- Because
- Could
- Did
- Further
- here
