In-page push advertisements are banner-like ads similar to push notifications. But unlike the traditional push ads, the in-page format is displayed directly on the publisher’s website. The users don’t need to subscribe to receive these pushes. In-page push has all the benefits of push notifications without their limitations.
A bid request is a piece of code that contains information about the user who loads the website. It includes such data as location, gender,
Call-to-action is also known as CTA is a short phrase that urges the website visitor to complete a specific action such as following the link,
Scrollable pages are pages on the site that contain more information than can be reflected on the screen. Access to information that does not fit
Cost per action (also known as CPA, pay per action, PPA, or cost per conversion CPC) is a pricing model in digital advertising when advertisers
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