Googlebot is software created and used by Google to collect material from the Internet to create a search index for the Google search engine. This
In the marketing world, the term “grey hat” refers to a combination of the legal and acceptable SEO techniques (for instance, ordering content to post
GRP or Gross Rating Points is a marketing term that indicates the scale of performance of specific advertising on different marketing channels (for instance, TV,
Guest blogging, also known as guest posting, is an act of developing content for another brand’s website. It is one of the most popular link-building
GDPR stands for General Data Protection Regulation. It is a legal guideline about collecting and processing of personal information of EU citizens. The Regulation was
GEO target allows marketers to target consumers from a specific location. It allows companies to segment their users, avoid wasting money on advertising in unprofitable
In Part 1, we showed how cooperation between competitors can build trust and transparency across the digital advertising landscape. But competition has its own kind
Sometimes, the best collaborations start between competitors. Together with TrafficShop, we at Adspyglass Group, which includes both projects Traforama.com & Adspyglass.com, decided to talk about
We Tested the Top Adult DSPs So You Don’t Have To When you’re ready to spend money on traffic, the last thing you want is
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