Google is a free data tool provided by Google that allows marketers to explore trends in customer behavior, what topics or keywords are of great interest, and how that interest peaks or goes away annually.
This data is extracted from Google searches, then it is anonymized and categorized by topic. You can set parameters for data like time periods, regions, categories, and search types (images, news, videos, etc.). The most searched topics or keywords will be ranked as a relative figure, 100, no matter how many times it was actually searched.
Google Trends are widely used by business owners, content marketers, and SEO professionals. It helps them to:
- find new business ideas through looking at what people need the most according to searches
- find customer’s pain points
- define what seasons of peak activity for some topics are
- measure the popularity of the brand based on how many times a brand name was searched
- measure the popularity of the competitors
- find regions that are the most interested in the topic or product
- explore trending topics to add to the conversation and win more views
- explore trending keywords to later use them in the content and rank higher
Google shows real-time and historical data.
