Native ads are the type of advertisement that was designed to match the look and feel of the platform that it appears on. It does not feel like an ad at all, it looks like a regular post on Instagram or tweet on Twitter or content suggestion at the end of the page. Native ads have a list of benefits that made it so popular among publishers.
Benefits of Native Ads
It Works Better
Since users can barely tell whether it is an ad or not, they are more likely to look at it and click on it. Users also tend to believe branded content more and find it more engaging than a banner with a couple of words.
It Is Less Annoying
Native ads are not intrusive and do not contribute to ad fatigue (boredom and resentment after seeing too much advertisement).
It Is Unaffected By AdBlock
Since the advertisement is everywhere nowadays and users want to distance themselves from it, many use ad blockers. However, it works only for banners and popups. Native ads are neither and will be shown on any platform or device.
Disadvantages of Native Asda
However, it also has some drawbacks that should be considered, for example:
It Takes More Time
You need to create content rather than create an ad which will take more effort on the design and copywriting side.
They Are Too Discrete
Since it does not clearly state that it is an ad and it does not feel like one, users think that brands have gone way too far and try to fool them.
