Search Engine Optimization(SEO) is the process of improving a website to increase its visibility on search engines whenever people search for products or services related to the business the site is involved in. If a business’s website or web pages have good visibility, it is more likely to generate attention. This eventually leads the business to have new customers and retain existing customers.
Explaining How SEO Works
Google, Bing, Yahoo, and other search engines use bots to crawl web pages. These bots go from website to website, gathering information about each of them. Then, they put the information collected in an index. Afterward, algorithms analyze the pages in the index based on several ranking signals or factors. Algorithms perform this analysis to determine the order web pages should appear in the search result for a particular query.
Is SEO Important for Marketing?
SEO is critical in the success of a marketing strategy because millions of people worldwide conduct trillions of searches annually. Most times, people conduct these searches to find out more about a business, product, or service, and the internet is the place they trust to get accurate answers to their questions. Therefore, if your business has better visibility and ranking than your competing brands, it positively impacts your bottom line.
