Organic traffic points out the site’s visitors that land on a website from unpaid sources, that is why it’s also called “free traffic”. It comes from the organic queries of different search engines like Google Bing or Yahoo.
The type of digital marketing that is focused on increasing the site’s organic traffic is called Search Engine Optimization or SEO. The main goal of SEO is to boost the site’s organic ranking on the search engine results page by increasing its authority, improving the quality of the content published there, boosting the technical performance and increasing the conversion rates.
There are over 255 factors in search engine algorithms that help it to define the site’s ranking, which are constantly changed to improve the quality of the search result. The most effective tactics are creating high-quality content, using relevant keywords and improving tech performance.
With this said, more and more websites become focused on improving the organic traffic instead of the paid one: it’s a free source of traffic that can last for years, and also:
- is driven by customer intention
- improves customer engagement
- provide more qualified leads
- is much more sustainable in a long run
- builds better customer trust than a paid one
- provide a higher ROI
- is more cost-effective
- boosts the brand awareness and loyalty
- provides sustainable advantage comparing to competitors
