Page authority refers to the total score that indicates the possible SERP position of your page. As a rule, it is based on the score of search engine algorithms, which define whether a website is a respected source of content or not.
This score can have a huge impact on the page’s position on the search engine results page and define the amount of traffic that it can drive to your site. Keep in mind that the top 3 sites in Google search results get over 75% of all the clicks according to recent research.
The page authority plays an essential role for affiliate marketing, as it promotes the products that are related to the main topic of the authority website. Because of providing high-value content to its visitors, the authority site can generate much better traffic via posting the recommendations and reviews of the offers on its pages.
For boosting the page authority, websites usually adopt the following measures:
- Create the content that matches user intent
- Improve the content quality and employ the relevant links
- Linkout to the quality and authoritative sites
- Generate quality backlinks from the sites with similar topics to attract more visitors
- Implement an internal linking strategy with high-quality anchor text for each link
- Analyze the individual page traffic to define the basic preferences and needs of your audience and build a strong content strategy
Cooperation with the authority sites in affiliate marketing can significantly enhance sales, increase the website’s rankings and boost the audience reach.
