Recurring commissions stand for the affiliate marketing strategy of earning costs from every purchase a client makes from your referral. That means the affiliate partner can get the commissions every time a customer who used the affiliate link makes a purchase from the site. If customers stick with the ad site for a certain time, you’ll be able to get the commission on every purchase.
The recurring commission programs imply a kind of long-term cooperation between affiliate partners, as it often offers the membership program or service people use regularly. Sometimes that can result in the recurring transactions of loyal customers for a long period of time.
As a rule, the recurring commission strategy involves various marketing techniques that help to retain the customers and convert them into loyal clients. Such methods usually include:
- Resources page with the guides, recommendations, and other helpful information
- Blog posts with the specific topic research
- Product/service review
- Case studies with deeper research and more detailed data
- Email marketing, that covers specific promotions and personal recommendations
- How-to tutorials and guidelines with some usable tips
- Exclusive deals for your target audience
Additionally, the recurring commissions in affiliate marketing programs usually require constant tracking and marketing support, have strict time frames and defined payment systems, and of course cookies for ensuring you can get the credits after the visitor comes back to the website later.
