An overlay ad is an overlay-player widget that is placed over a video player. It is a fully customizable overlay player that will show video ads (VAST/VPAID) prior to the video content. Clicking on the overlay usually takes the users to a landing page assigned by the advertiser. Users can close an overlay ad by clicking on the “x” button in the top-right corner or skip the ad if you choose so in your settings.
Effective Cost Per Mille (eCPM)
Effective Cost Per Mile, also known as eCPM is an affiliate marketing term that measures the overall revenue, which is generated from various marketing channels.