A token is a dynamically generated variable provided by a network of paid traffic such as ExoClick, Traffic Junky, Ero-Advertising, and others. Typically, these tokens are used in URLs to track specific information about an ad campaign. It is possible to use not only one, but several tokens simultaneously in your own software in order to track an advertising campaign in order to optimize its effectiveness.
In the mobile dimension, tokens are also used to track ad campaigns. Advertisers are required to insert multiple tokens in their campaigns in order to be able to measure performance. This includes a report on the number of clicks and ad impressions, as well as how effective the conversion is.
Tokens can also provide information about users, interacted with an ad, or users who made a conversion. This allows marketers to take a deeper look at the data and ad campaign, and eventually tweak the campaign elements for optimization.
With these tokens, it is possible to determine which users are the most valuable, using this information to strengthen targeting. A properly built token system makes it easy to compare the performance of different networks and partners. This helps you allocate advertising funds more efficiently, leaving room and room for expansion.
