Pixel is a snippet of code that is located on the affiliate link or on the pages where sales or transactions are generated. When a user clicks somewhere around the pixel, it is fired, meaning the click ID, sale, or transaction is generated. Consequently, marketers can track or receive notifications when the affiliate link was followed or a sale/transaction happened.
Anchor Text
Anchor text is a word or a phrase that is clickable and leads to the other page. Users identify clickable text through the blue color