We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
View through happens when a user saw your ad but did not click on it. The majority of ads are not clicked on and that
Viewability is a metric used in online advertising to track the impressions that human users see, which are termed viewed impressions. For instance, if an
A virtual assistant is also known as an AI assistant or digital assistant and it is a bot that performs tasks based on commands or
Visibility is a term that describes how often your site appears on the Internet within the organic search result. This metric is often used in
Voice search is an advanced technology approach that requires voice-enabled commands to conduct an internet search on an application, website, or browser. It has a
VPAID or video player ad-serving interface definition is a script for a video player that defines when your ad should be played, for how long,
A web host is a business that gives space on the web server to website owners. Owners can store their files, code, videos, pictures, etc.
A webmaster is a specialist who maintains, designs, and services web applications and sites. The same name is applied to the website owners who conduct
Website navigation helps users to find needed resources on the website faster, without leaving the said website. There are three types of website navigation: Global
Webspam is used to classify different techniques used to subvert and manipulate search engine algorithms to make a page rank higher than it should on
Read the full review of advertising network Exoclick for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
I bet you’re juggling 3-5 ad networks and occasionally testing new ones for exciting offers. Even with a well-established set of networks and a finely-tuned
Read the full review of advertising network AdsTerra for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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