We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
User acquisition or UA is the process of gaining the attention of new users to a website, product, or service. By using data science, marketers
A user agent is a software element that acts on behalf of the user in a network service. Web browsers, email-readers, IRC clients, search robots
User Experience (UX) is a collection of emotions from the user’s interaction with the interface of a system, product, or service. When analyzing the indicator
A user interface is a process of interaction between a human and machine (computer, phone, tablet, or other electronic devices), website, or application. The main
A user journey is a visual way of users through a particular website. It refers to the path that a client goes through: from the
User-generated content is a type of content that is created and distributed voluntarily by the clients of a particular brand. Some firms successfully incorporate UGC
Varnish cache is an accelerator software for web applications that you install in front of an HTTP web server to cache the server output and
VAST (Video Ad Serving Template) is a standard containing all advertising information: its physical location, format, structure. A VAST template is an XML document that
Vertical search allows users to browse a specific topic, product, or content type. For example, they may be using tabs “news”, “images”, “product” on Google,
Vertical videos are videos that are shown in the portrait orientation, meaning that it is taller than wider. Some years ago vertical videos were considered
Read the full review of advertising network Exoclick for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
I bet you’re juggling 3-5 ad networks and occasionally testing new ones for exciting offers. Even with a well-established set of networks and a finely-tuned
Read the full review of advertising network AdsTerra for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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