Meta keywords refer to the term, widely used in SEO practices, that defines a commonly used for HTML coding specific type of meta tag, which helps a search engine to define the main topic of a page. Unlike the regular keywords, meta keywords appear in a page’s source code and cannot be found in the content directly.
The most critical point to know about the meta keywords is that they should be accurately selected to reflect the actual page’s content. However, the meta keywords have lost their former value because of being abused by the site owners who wanted to “game” with Google rankings and were used for various black-hat SEO strategies.
Though they are not as important as the Title Tags and Meta Descriptions at present, they still can be helpful for finding your audience and attracting new visitors to a site as well: it’s still unclear whether that type of keyword was completely removed from Google’s algorithm.
The key thing to keep in mind when organizing your meta keywords is to make sure that the keywords are relevant to the page’s title and content. Additionally, it’s good to remember:
- common misspellings for the relevant search queries (especially those with a high search volume)
- long-tail keywords and keyword variations
- real search terms that perfectly fit your page’s topic
