The ranking factor refers to the criteria used by search engines to evaluate the position of a certain web page on a search engine result page (SERP). According to the recent data, the top 3 ranking results can provide up to 75% of all the clicks within the search engine results page. And, if your site ranking is too low, it can even not exist: no one can find it
Ranking factors depend on the following essential elements:
- Site content optimization
- Technical SEO
- User behavior
- Number and quality of backlinks
- User experience
- Keywords
- Text length and its relevance
- Page speed
- Domain age, URL, and authority
- Mobile-friendliness
The criteria for the ranking evaluation help the search engines to determine the page’s value. Its algorithms are kept in strict secrecy to underline the equal competition between the sites. That is why no one but Google knows the real ranking factors, which algorithms use for providing the organic search results.
Additionally, there are some reasons that can have a strong impact on the page’s ranking positions. The main of them include:
- High competition with the high authority sites in your industry
- The serious technical issues that can influence the site performance or user experience
- Poor internal linking structure for a site
- Only a few backlinks to your site
- Targeting the wrong audience
